How about that Super Bowl, folks. Loved the commercials? Rejoiced at the return of Bueller? And how about that surprise appearance by Will Ferrell? What’s that  - you didn’t see that great, oh-so-personal appeal by Will Ferrell for you to drink what we can only assume is his favorite beer, Old Milwaukee?

Well, then you clearly don’t live in Nebraska. North Platte, Nebraska, that is.

Because viewers there got to see this mysterious half-a-spot of Ferrell walking slowly through a wheat field while majestic music plays him on, and an off-camera figure tosses him a can of delicious Old Milwaukee beer before he says those magic words, “Old Milwau…” and then the commercial is cut off. (BTW – note how the can of beer he’s tossed is actually a football that TURNS INTO a can of beer. Pretty cool.)

Apparently, the locally-aired spot is just the latest in a series that Ferrell has done for Old Milwaukee, the others – which you can watch below – were filmed, and presumably only aired in, Davenport , IA and Terre Haute, IN. The first ad shows Ferrell trying to equate every letter in the word Davenport with the drinkability and deliciousness of Old Milwaukee, a task that disintegrates into a typical Ferrell breakdown.  The second shows Ferrell sitting on a log, fishing, and talking about Davenport and Old Milwaukee. The third may be our favorite – also Ferrell just talking, but this time with an absurdist, Anchorman-reminiscent flair (our fave quote – “we are a nation of backyards, and there’s a lot of rickity trampolines out there”).

No word on why the ads – which an owner of Pabst told Ad Week were initiated by Ferrell – are only being shown locally. If it’s an attempt to go viral – well, who better than Funny or Die’s Ferrell to get that ball rolling. Still, here’s the hoping Ferrell takes his absurdist perspective to more ads, but this time on a nationwide basis. Super Bowl 2013? Let’s hope.

(via Hollywood Reporter, Deadspin)